ATUA is the Māori word for gods, and our 100% Natural & Organic Oils are a gift from the gods. All the essential oils used in our ATUA products originate from plants and trees. We believe the Maori god of the forests and birds Tāne Mahuta is responsible for giving us the amazing ingredients to create ATUA..


In Māori mythology, Tāne (also called Tāne-mahuta, Tāne-nui-a-Rangi, and several other names) is the god of forests and of birds, and the son of Ranginui and Papatūanuku, the sky father and the earth mother, who used to lie in a tight embrace where their many children lived in the darkness between them


In Māori mythology, Tangaroa (also Takaroa) is one of the great gods, the god of the sea. He is a son of Ranginui and Papatūānuku, Sky and Earth. After he joins his brothers Rongo, Tūmatauenga, Haumia, and Tāne in the forcible separation of their parents, he is attacked by his brother Tāwhirimātea, the god of storms, and forced to hide in the sea. Tangaroa is the father of many sea creatures.


Human life and knowledge were said to originate in the realm of Ranginui, the sky father.

In one tradition, the god Tāne climbed to the citadel Te Tihi-o-Manono, in the highest of the 12 heavens, known as Te Toi-o-ngā-rangi. There he retrieved three baskets of knowledge: te kete-tuatea (basket of light), te kete-tuauri (basket of darkness) and te kete-aronui (basket of pursuit). There are several interpretations of what each basket represents.



“Our Mission is to provide you, our customers with the best beard oil going around. We want to help guide you on your beard growth journey, to keep your beard soft and healthy.”


All our beard Oil and Balm products are 100% hand made in Aotearoa, New Zealand. Each bottle made with all our Aroha (love) to bring you a beard oil & balm that you can trust to get the job done.